Since November 2018, after 20 years of experience in marketing, product and business development, I have been consulting clients across various industries. I have helped clients design products that fit their customers, develop communication and commercial strategies to enter new markets, and have supported them in their digital marketing journeys.
Alessandro Cantarelli
Senior Consultant
in Milan, Italy
About me
My Areas of Expertise: Strategic and Digital Marketing, Business and Product Development
My Sector Focus: Consumer Goods, Financial Services and B2B Solutions
My Languages: Italian, English
My Education: Graduate degree in Business Administration (major in International Marketing) from Università Luigi Bocconi, Milan
My Experience:
Strategy Development: Supported in creating strategies to fully develop product or service potential with the right combination of commercial and marketing elements, supported by a proper supply side model.
Digital Marketing: 15 years of experience in building successful digital strategies to minimize CPA and maximize CLT, matching digital channel usage and spend with companies’ targets.
Team Development: Facilitated the development of teams at all levels, functional and cross-functional, to be more effective and efficient, contributing to the success of their organizations.
Product Management: Successfully managed the development of products and services throughout their full cycle, from product requirements to commercial launch and management.
Business Development: Successful track record of supporting companies looking to enter new geographical areas or expand their offering within existing markets, opening new distribution channels or targeting new market segments.