Business Innovation: Overcoming the Dominant Logic

Edoardo Monopoli
Edoardo Monopoli
Dominant logic can stifle openness and receptivity to new ideas, practices and business models. Innovative organizations recognize this barrier and find ways to overcome it.

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Business Innovation: Overcoming the Dominant Logic
Dominant logic can stifle openness and receptivity to new ideas, practices and business models. Innovative organizations recognize this barrier and find ways to overcome it.
Business Innovation: Overcoming the Dominant Logic
9 minutes
7 January, 2005

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