Reorganisation and rebranding of a Pharma CMC function

Challenges and tasks

The chemistry, Manufacturing, and Controls function of a pharma company was facing restructuring in order to manage the challenges of a growing organisation, in particular to:

-accommodate for the increasing size of the function,

-integrate digital trends, and

-support new strategic vision of the organisation.

• Objectives were to develop a strategy for restructuring the function, including a plan for the change management and to conduct a branding exercise to refresh the perception and goals of the function.

OXYGY's Approaches

• Defined ambition & change approach
• Conducted a branding exercise
• Interviews with heads of department to define new operating models
• Communication of new organisation to stakeholders

Outcomes and value created

• Defined a reorganisation strategy defined based on inputs from department heads
• Developed new operating models for each department, including definition of department purpose and structure
• Defined new name, branding, image and future vision of function
• Achieved alignment on the proposed changes across the department heads
• Identified any gaps, with actions to address these put in place
• Communication to relevant stakeholders carried out in townhall meeting

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