Market Access capability building

Challenges and tasks

• A growing product portfolio and changing needs of different country markets of a global pharma player required the development of a broader range of skills and capabilities across the Market Access function
• The objectives were to develop, pilot and launch an academy of SME-lead blended learning courses to grow the capabilities necessary to address changing business and customer needs and ensure ongoing success

OXYGY's Approaches

• Course design and development in collaboration with SMEs
• Piloting of courses in select regions
• Co-facilitation of virtual workshops

Outcomes and value created

In a short period of time, we built a new set of capabilities needed for a profound change in direction (while getting ready for the future) with nine blended learning courses designed based on inputs from SMEs. Our deliverable included:

• Developing new materials;
• Adapting pre-existing material from in-person events to virtual formats
• Video-based content for relevant modules recorded with SMEs
• Course catalog developed providing high-level overview of all courses
• Virtual workshops designed and co-facilitated using a range of online tools
• Recommendations provided for academy rollout approach and communication plan

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