5P marketing competency development for a global pharma company

Challenges and tasks

Healthcare marketing is becoming more complex with the new decision makers (5P – Patients, Physicians, Professional Healthcare Administrators, Payers and Policy Makers).

Many new competencies are required to manage them on all levels and geographies.

Objectives:

• Establish common marketing competencies for commercial excellence
• Reinforce the mindset, competencies and tools for P5

OXYGY's Approaches

• Co-Discover: Interviewing key subject matter experts
• Co-Design: Design of a competencies based on P5 model
• Co-Deliver: Providing communication support for a pilot across regions and franchises

Outcomes and value created

Covered all targeted capability gaps and built competencies to deal with future capability gaps

thanks to:

• Joint definition of competencies with all stakeholders to create the P5 competency model
• Development of P5 competency assessment approach, tool and reports
• Creation of a tool kit on how to use and interpret results for development
• Pilot the P5 marketing competency approach and assessment tool
• Creation of development program tool kit and build training content post-pilot results

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